What makes a POV video work
A POV video starts with one line: "POV:" and a situation. The viewer reads it as something happening to them, so the first second has to name a moment they know, like being a founder still awake at midnight or having said "I'll post tomorrow" for a month.
The clip doesn't need to explain anything. It plays the moment out, usually from a selfie angle, and your product is the payoff at the end. POV videos suit AI creators for that reason: the face, the angle and the caption carry the video, and nobody expects a script.
Three ways to make one in SpreadReels
All three are formats in the editor, so building them doesn't use credits.
Wall of Text
A long POV story caption over a selfie clip. The text carries the whole video, so there is no voice and no demo to film.
AI Creator + Demo
The POV line sits over an AI creator's selfie clip, then your product takes over.
Hook + Demo
The POV line goes over a clip from the hook library, then your demo plays.
How to make a POV video
- 1
Tell it what you sell
Paste your website or product link, or type your product details. SpreadReels pulls the image, the title and three benefits.
- 2
Get POV lines
AI writes hook ideas for your product, and Swipe deals you ten video ideas at a time. Keep the ones that sound like a moment your buyer has lived.
- 3
Pick a format and a face
Wall of Text, AI Creator + Demo or Hook + Demo, with Drew, Mei, Niko or your own avatar.
- 4
Edit the line
The caption is text in the editor, so you can rewrite it, move it or make three versions of the same video with three different POV lines.
POV lines to start from
The best lines are specific to your buyer. These show the shape:
- POV: you kept putting off posting because filming felt like a chore
- POV: your product sells itself
- POV: you finally stopped paying for ads that didn't work
- POV: it's Sunday night and next week's videos are already scheduled
Write the moment before your product shows up. "POV: you found an app that logs meals from a photo" is an ad. "POV: you gave up on counting calories in week two" is a moment, and the app is the answer. For more formats beyond POV, see the AI UGC generator.
It posts the POV videos for you
A finished video goes to your queue, and you drop it on a day in the calendar. It posts from the server, on time and with retries, so your laptop can be closed.
- TikTok: lands in your drafts with the caption filled in. Add a sound and post.
- YouTube: posted as a Short.
- Snapchat: posted to Spotlight.
- LinkedIn: posted as a video post.
- Instagram and Facebook Reels: coming next.
Views, likes and comments show up next to the video that earned them, so you can see which hook worked. TikTok stats are coming soon.
What it costs
One credit is one cent of AI generation, and every picture or clip shows its cost before it's made. Building a video from a format in the editor uses no credits. The Free plan gets 300 credits every month, and every plan gets free credits each day you open the app: 5 on the first day, up to 20 a day after that.
When you need more, the Monthly plan is $29.99 with 2,000 credits a month, and Lifetime starts at $49, paid once, with 500 credits every month. The full list is on the SpreadReels pricing page.
Questions about POV videos
What is a POV video?
A short vertical video that opens with "POV:" and a situation, filmed as if the viewer is living it. The caption sets the scene and the clip plays it out, usually with your product as the payoff.
Do I have to be in the video?
No. Use one of the AI creators, Drew, Mei or Niko, a clip from the hook library, or a Wall of Text video over a selfie clip. You can also build an avatar of yourself from one photo.
Where do the POV lines come from?
AI writes hook ideas for your product, and Swipe deals you ten video ideas at a time to keep or skip. You can also type your own line in the editor.
Can SpreadReels post POV videos for me?
Yes. It posts to TikTok (to your drafts), YouTube Shorts, Snapchat Spotlight and LinkedIn from a calendar. Instagram and Facebook Reels are coming next.
Make your first POV video today
Free to start, with credits every day you come back. See every part of the app on the SpreadReels home page.
Start free