What an app promo video looks like
Short-form promo videos that work for apps tend to have two halves. The first second or two stops the scroll: a hook clip, a creator reacting, a line of text that names a problem. The rest shows the app doing the thing, fast, on a real phone screen.
You already have the second half: a screen recording of your app. SpreadReels supplies the first half and puts the two together in one of five formats:
Hook + Demo
A clip from the hook library stops the scroll, then your screen recording plays.
AI Creator + Demo
An AI creator reacts first, then your app.
Talking Head + Demo
A creator talks to camera, with sound, then your app.
50/50 Split
The creator and your app on one screen at the same time.
Picture in Picture
Your app full screen, with a creator reacting in the corner.
How to make an app promo video
The first one takes a few minutes, and the next ones are faster because your recording is already in the library.
- 1
Record your app
Use your phone's screen recorder and show the one thing people download your app for. For a web app, record the browser.
- 2
Upload it as your demo
In AI Studio, choose Build with a format and add the recording as the product demo. It stays in your library for the next video.
- 3
Pick a hook
Choose a clip from the hook library and write the hook text, or let AI suggest hook lines for your app. Swipe deals you ten ideas at a time.
- 4
Pick the format and creator
Hook + Demo needs no face at all. The other formats use Drew, Mei, Niko or an avatar built from your own photo.
- 5
Check it in the editor
Captions, text, music and voiceover sit on a timeline. Trim the demo, move the hook text, then export to your queue.
Make five versions and keep the winner
Nobody knows in advance which hook will work for an app. The cheap way to find out is volume: one recording, five different hooks, posted on five different days. The views next to each post tell you which opening people stay for, and you make more like that one.
Building in the editor costs nothing, which helps here: changing the hook clip or the hook text and exporting again doesn't use credits, so testing is limited by how often you post, not by budget.
Every app starts with no audience. Posting every day and keeping what works is how the numbers start to move. Results depend on your app and how often you post.
Promo videos for SaaS and web apps
The same works for a product that lives in the browser. Record the screen while you do the one task your product is for, and use it as the demo. 50/50 Split and Picture in Picture are good fits here, because a desktop recording is easier to follow next to a creator than after one.
If you'd rather start from your website than a recording, the AI UGC generator reads your site, pulls the product image, title and benefits, and writes hooks from them.
It posts the video for you
When the videos are done, they go to your queue. Drop them on days in the calendar and SpreadReels posts them from the server, on time and with retries, so your laptop can be closed.
- TikTok: lands in your drafts with the caption filled in. Add a sound and post.
- YouTube: posted as a Short.
- Snapchat: posted to Spotlight.
- LinkedIn: posted as a video post.
- Instagram and Facebook Reels: coming next.
Views, likes and comments show up next to the video that earned them, so you can see which hook worked. TikTok stats are coming soon.
What it costs
One credit is one cent of AI generation, and every picture or clip shows its cost before it's made. Building a video from a format in the editor uses no credits. The Free plan gets 300 credits every month, and every plan gets free credits each day you open the app: 5 on the first day, up to 20 a day after that.
When you need more, the Monthly plan is $29.99 with 2,000 credits a month, and Lifetime starts at $49, paid once, with 500 credits every month. The full list is on the SpreadReels pricing page.
Questions about app promo videos
What should I record?
Record the one thing people download your app for, the way a new user would see it. Keep it short: the hook does the selling, and the demo shows that the app really does it.
Do I need to film myself?
No. Every format can open with a clip from the hook library or one of the AI creators, Drew, Mei or Niko. If you want your own face, upload one photo and SpreadReels builds an avatar pack of you.
Does it work for a web app or SaaS?
Yes. Screen-record the browser instead of your phone and use it as the product demo. The same formats work for both.
How much does an app promo video cost?
Building a video from a format in the editor uses no credits. You only spend credits when AI makes something new, like hook ideas or an avatar pack, and you see the cost first. The Free plan gets 300 credits a month.
Turn your screen recording into a week of videos
Free to start, with credits every day you come back. See every part of the app on the SpreadReels home page.
Start free